Parents Micro-Targeted by Their Kids’ Hand-Drawn Ads on Facebook
In 2019, artist and engineer Tega Brain gave some kids the opportunity to create targeted advertising relevant to their particular interests: Bushwick Analytica.
Politicians and marketers now use data and targeted advertising to try to change our behaviors and influence our worldviews. But why should these tools only be available to people in places like Washington DC, Manhattan and London?
Some of the kids’ ads targeted their parents:
While others were aimed at people who could help with causes the kids were interested in:
(via dens)
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Hello! In order to leave a comment, you need to be a current kottke.org member. If you'd like to sign up for a membership to support the site and join the conversation, you can explore your options here.
Existing members can sign in here. If you're a former member, you can renew your membership.
Note: If you are a member and tried to log in, it didn't work, and now you're stuck in a neverending login loop of death, try disabling any ad blockers or extensions that you have installed on your browser...sometimes they can interfere with the Memberful links. Still having trouble? Email me!