...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.
From Steve Champeon comes the evolution of the portal:
1) come here
2) go somewhere else
became
1) come here
2) look at an ad (ka-ching!)
3) go somewhere else
became
1) come here
2) look at an ad (ka-ching!)
3) go somewhere else, but stay on this site
4) goto #2
becomes
1) come here
2) go somewhere else, but stay on this site
3) buy something (ka-ching!)
4) goto #2
AOL has been so successful, perhaps, because they skipped right to the last part.
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