What's golder than gold? APR 10 2003
Visa is now offering a Titanium credit card. We can only imagine the marketing meeting that led to this:
Head of marketing: "Alright, we need a new credit card. Something for 99th percentile of the wage-earning population."
Marketing flunky #1: "Isn't that what the Gold card is for?"
Head of marketing: "Gold isn't exclusive enough these days. We need a metal with more cachet."
Marketing flunky #2: "We've got Platin..."
Head of marketing: "Platinum's no good either. Too many Platinum-level products these days. They've cheapened the whole thing. Anyone can get a Platinum anything."
Marketing flunky #1: "How about Diamond?"
Head of marketing: "Good, good. But not a metal and De Beers would sue our ass."
Marketing kiss-ass: "Plus, Diamond has that whole carbon connotation. We don't want people associating their premium credit card with pencil lead."
Marketing flunky #2: "Lead? I thought we were talking about carbon?"
Marketing flunky #1: "You said premium just now. How about that?"
Head of marketing: "That was just an expression. God, think harder."
Head of marketing: "OK, does *anyone* here know *anything* about science? What's better than platinum?"
Designer: "My computer is made of titanium. It's pretty solid. And the screen is huge. Have you seen that commercial with Mini Me and..."
Everyone: "Titanium! Of course! That's the answer!"
Designer: "That word's gonna look great on a brushed metal background."
Head of marketing: "It sure wil...wait, who let him in here?"