MTA is exploring corporate branding opportunities for NYC subway stations. In 30 years, everything (individuals, pets, the beach, US currency, the atmosphere, national parks, Spain, etc.) will be branded by a corporation.
Have you read Jennifer Government? Because total corporate sponsoship is the backdrop to the novel. Everyone is named for the company or ngo or government they work for -- e.g., John Nike, Buy Mitsui, Billy NRA, etc.
The book isn't that great, but it's worth it just for the dystopic riff on the future.
the future is now: http://www.chrisandluke.com/the_new_search.html
That book sounds interesting. Reminds me of the "Year of the Depend Adult Undergarment", etc. in Infinite Jest.
in chicago our trains already have corporate sponsors. i hope our stations don't get them too!
http://www.rachelleb.com/001801.html
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Camilo19 27 2004 1:19PM
We could get to name famous bloggers by corporation. Kottke would get the sponsorship from, I don't know, Yahoo. Other people would get IBM, MT, etc.
We are already seeing a lot of Google ads, might as well use the complete sponsor system.
And, in conferences and the like, you could wear patches in your tshirt and decals on your laptop.