Malcolm Gladwell on why focus groups suck. Focus groups are an attempt by management to reduce risk (and with it, potential reward)...Gladwell says that management should instead trust their creatives, be patient, and tolerate uncertainty.
...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.
