Malcolm Gladwell on why focus groups suck.  SEP 06 2005

Malcolm Gladwell on why focus groups suck. Focus groups are an attempt by management to reduce risk (and with it, potential reward)...Gladwell says that management should instead trust their creatives, be patient, and tolerate uncertainty.

Read more posts on kottke.org about:
Blink   books   business   design   Malcolm Gladwell   risk

kottke.org

Front page
About + contact
Site archives

Subscribe

Follow kottke.org on Twitter

Follow kottke.org on Tumblr

Like kottke.org on Facebook

Subscribe to the RSS feed

Advertisement

Ads by The Deck

Support kottke.org shop at Amazon

And more at Amazon.com

Looking for work?

More at We Work Remotely

Kottke @ Quarterly

Subscribe to Quarterly and get a real-life mailing from Jason every three months.

 

Enginehosting

Hosting provided EngineHosting