kottke.org

...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.

On the perfection of Tiffany's "little blue

On the perfection of Tiffany's "little blue box" and how other luxury labels have failed to follow its seductive packaging lead. While Apple isn't strictly a luxury brand (they're more of an everyday luxury brand like Ikea or Muji...the luxury of well-designed items but without the price), but they definitely pay a lot of attention to their packaging. (via nickbaum)

By Jason Kottke    Sep 21, 2006 at 01:03 pm    Apple   branding   Ikea   Muji   tiffany

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