On the perfection of Tiffany's "little blue  SEP 21 2006

On the perfection of Tiffany's "little blue box" and how other luxury labels have failed to follow its seductive packaging lead. While Apple isn't strictly a luxury brand (they're more of an everyday luxury brand like Ikea or Muji...the luxury of well-designed items but without the price), but they definitely pay a lot of attention to their packaging. (via nickbaum)