Daniel Gilbert on the annoying new practice  MAR 26 2007

Daniel Gilbert on the annoying new practice of advertising objects that cry wolf. "In an advertising campaign that began last week, Nissan left 20,000 sets of keys in bars, stadiums, concert halls and other public venues. Each key ring has a tag that says: 'If found, please do not return. My next generation Nissan Altima has Intelligent Key with push-button ignition, and I no longer need these.'" How long before these ads train us not to do anything nice for anyone for fear of being messaged at?

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