The mid-2000s may be seen in  MAR 28 2007

The mid-2000s may be seen in the future as not such a fantastic time for logo design. One further piece of evidence: the what-were-they-thinking? new design for the Dairy Queen logo. "[The] gold and blue curved swishes [signify] food and treats." Don't know about you, but that blue swish make me want to cram ice cream down my treat-hole!

Read more posts on kottke.org about:
branding   dairyqueen   design   food   logos

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