Exhibit on Helvetica (the font, not the  APR 05 2007

Exhibit on Helvetica (the font, not the film) opens tomorow at the MoMA and will be available for a good long time (until March 31, 2008). "Widely considered the official typeface of the twentieth century, Helvetica communicates with simple, well-proportioned letterforms that convey an aesthetic clarity that is at once universal, neutral, and undeniably modern."