Buzzfeed gets a little love in this  MAR 24 2008

Buzzfeed gets a little love in this week's New Yorker article about the "death and life of the American newspaper".

The Huffington Post's editorial processes are based on what Peretti has named the "mullet strategy." ("Business up front, party in the back" is how his trend-spotting site BuzzFeed glosses it.) "User-generated content is all the rage, but most of it totally sucks," Peretti says. The mullet strategy invites users to "argue and vent on the secondary pages, but professional editors keep the front page looking sharp. The mullet strategy is here to stay, because the best way for Web companies to increase traffic is to let users have control, but the best way to sell advertising is a slick, pretty front page where corporate sponsors can admire their brands."

Here's the mullet strategy page on Buzzfeed. (Disclosure: I'm an advisor to Buzzfeed.)

Read more posts on kottke.org about:
Buzzfeed   journalism

kottke.org

Front page
About + contact
Site archives

Subscribe

Follow kottke.org on Twitter

Follow kottke.org on Tumblr

Like kottke.org on Facebook

Subscribe to the RSS feed

Advertisement

Ads by The Deck

Support kottke.org shop at Amazon

And more at Amazon.com

Looking for work?

More at We Work Remotely

Kottke @ Quarterly

Subscribe to Quarterly and get a real-life mailing from Jason every three months.

 

Enginehosting

Hosting provided EngineHosting