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Brad Bird business advice

posted by Jason Kottke   May 02, 2008

Lessons from Pixar’s Brad Bird on fostering innovation in the workplace.

In my experience, the thing that has the most significant impact on a movie’s budget — but never shows up in a budget — is morale. If you have low morale, for every $1 you spend, you get about 25 cents of value. If you have high morale, for every $1 you spend, you get about $3 of value. Companies should pay much more attention to morale.

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