A collection of old book ads from the NY Times.

We're going to begin this project with a look at the country's golden age of book advertisements, which ran from roughly 1962-73. Why those dates? The books - and the ads for them - were terrific: fresh, pushy, serious and wry, often all at the same time. There was a new sense of electricity in the culture and in the book world.

The authors featured include Alice Walker, Cormac McCarthy, Joan Didion, Toni Morrison, and Susan Sontag.

This entry was published on August 01, 2008 at 10:13 am.

Tags for this entry:  books  advertising  nytimes 

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