Gary Hustwit on interviewing and napping robots

Some advice from Gary Hustwit, director of Helvetica and the upcoming Objectified, on interviewing.

“My process of interviewing people is I do not interview people,” said the cheerful Hustwit. “I’m trying to get them to forget that they’re being interviewed.” He accomplishes this by avoiding the word “interview” in his communications with subjects and going into a meeting with a list of conversation topics, never a list of prepared questions.

• Gary Hustwit
• interviews