You know that image that's been going around that shows several revisions to the Pepsi logo while the Coca-Cola logo is the same as it's been since 1885? It tells a compelling story...Pepsi shifting its brand every few years in an attempt to catch up to steady market leader Coca-Cola. But of course it's bullshit...Armin Vit constructs a more accurate brand timeline that shows many Coca-Cola logos over the years.
...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.
