Advertise here with Carbon Ads

This site is made possible by member support. โค๏ธ

Big thanks to Arcustech for hosting the site and offering amazing tech support.

When you buy through links on kottke.org, I may earn an affiliate commission. Thanks for supporting the site!

kottke.org. home of fine hypertext products since 1998.

๐Ÿ”  ๐Ÿ’€  ๐Ÿ“ธ  ๐Ÿ˜ญ  ๐Ÿ•ณ๏ธ  ๐Ÿค   ๐ŸŽฌ  ๐Ÿฅ”

Coca-Cola vs. Pepsi branding

You know that image that’s been going around that shows several revisions to the Pepsi logo while the Coca-Cola logo is the same as it’s been since 1885? It tells a compelling story…Pepsi shifting its brand every few years in an attempt to catch up to steady market leader Coca-Cola. But of course it’s bullshit…Armin Vit constructs a more accurate brand timeline that shows many Coca-Cola logos over the years.