kottke.org

...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.

How to sell luxury in a recession

Or: how to talk someone into buying a $30,000 watch.

Flattery sells, so to further those positive emotions, he insists that sales associates compliment the customer's own watch, even if it's from a competitor.

(via lone gunman)

By Jason Kottke    Feb 19, 2010 at 04:44 pm    economics   how to

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