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The elements of the incendiary blog post

posted by Jason Kottke   Feb 02, 2010

If you’re looking to drive a lot of traffic to your blog with controversial posts, here’s your template.

This sentence contains a provocative statement that attracts the readers’ attention, but really only has very little to do with the topic of the blog post. This sentence claims to follow logically from the first sentence, though the connection is actually rather tenuous. This sentence claims that very few people are willing to admit the obvious inference of the last two sentences, with an implication that the reader is not one of those very few people.

The comments are worth a read too. (thx, mira)

Update: See also Charlie Brooker on How To Report the News. (thx, christian)

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