Grant Achatz, Nick Kokonas, and his team are opening a restaurant called Next:
No reservations…you have to buy tickets, like for a play or a ballgame.
Your tickets will be fully inclusive of all charges, including service. Ticket price will depend on which seating you buy — Saturday at 8 PM will be more expensive than Wednesday at 9:30 PM. This will allow us to offer an amazing experience at a very reasonable price. We will also offer an annual subscription to all four menus at a discount with preferred seating.
The menu changes four times a year and each menu will be influenced by a particular place and time (Paris 1912, Hong Kong 2036). A Mad Men-era NYC menu please?