How to write a Malcolm Gladwell book JUN 10 2010
There are seven main features of a Malcolm Gladwell book.
5. Give things names and remember Douglas Adams' rule of capital letters. Capital letters make things important. For example, in The Tipping Point, Gladwell conjures up the following important concepts: The Law of the Few, The Stickiness Factor, and The Power of Context. In Outliers, there's The Matthew Effect and The 10,000-Hour Rule.