How to write a Malcolm Gladwell book  JUN 10 2010

There are seven main features of a Malcolm Gladwell book.

5. Give things names and remember Douglas Adams' rule of capital letters. Capital letters make things important. For example, in The Tipping Point, Gladwell conjures up the following important concepts: The Law of the Few, The Stickiness Factor, and The Power of Context. In Outliers, there's The Matthew Effect and The 10,000-Hour Rule.

And totally unrelated but related, here's an awesome photo of a 14-year-old Gladwell running the 1500 meters. (thx, nick)

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