kottke.org

...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.

The timeless design of National Geographic

A look at how little the essential design of National Geographic magazine has changed since its introduction in 1888.

National Geographic's front cover is a great example of how well simple branding can be tied to a product or message. In this case, the slightly warm yellow has become a symbol of wonderful photography, intriguing articles and serves as a doorway into places worlds away.

I have fond memories of Fleer's otherwise forgettable 1991 set of baseball cards because of the yellow border...probably NatGeo spill-over.

By Jason Kottke    Aug 19, 2010 at 06:35 pm    design   magazines   National Geographic

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