The launch highlights the mounting pressure on Apple Inc. to give publishers a way to sell their magazines more than one digital issue at a time. Executives from the New Yorker and its publisher, Conde Nast, say the true value of apps like the New Yorker’s can’t be realized until readers are allowed to purchase subscriptions.
“It is important to the New Yorker that we have offerings that allow long-term relationships with the consumers,” said Conde Nast President Bob Sauerberg. “Obviously, we don’t have that in place for the moment with Apple. We are very keen to do that.”