She blinded me with neuroscience OCT 14 2011
In a 2008 paper called The Seductive Allure of Neuroscience Explanations, a group from Yale University demonstrated that including neuroscientific information in explanations of psychological phenomena makes the explanations more appealing, even if the neuroscientific info is irrelevant.
Explanations of psychological phenomena seem to generate more public interest when they contain neuroscientific information. Even irrelevant neuroscience information in an explanation of a psychological phenomenon may interfere with people's abilities to critically consider the underlying logic of this explanation.
I don't know if I buy this. Perhaps if the authors had explained their results relative to how the human brain functions...