New essay from Errol Morris in the NY Times, What’s in a Name? In it, he talks about the two Rockefellers that appeared in the newspapers a few years ago…one an imposter and one real.
Clearly, the name was also responsible for the attention he was getting in the newspaper. Clark is not just any impostor; he is a Rockefeller impostor. And as such he becomes more important, more significant. It is as if the name gives him some of the stature and allure of a real Rockefeller. A perfect example of this is the importance given to Clark in both The New York Times and The Boston Globe. He even managed to outshine Barack Obama and Joseph Biden during the week that Obama picked his running mate. Obama and Biden get a little picture at the bottom of the right-hand side of the front page. Clark gets a photo spread — one big picture and four little ones — at the top of the left-hand side. He also got more column inches in the newspaper than Clayton, the real Rockefeller. It’s impressive.