Behind the scenes at a McDonald's food photo shoot  JUN 19 2012

Why does McDonald's food look so much better in the ads than at the restaurant? Watch as the director of marketing for McDonald's Canada buys a Quarter Pounder at McDonald's and compares that to a burger prepared by a food stylist and retouched in post by an image editor.

Short answer: the burger at the restaurant is optimized for eating and the photo burger is optimized for looking delicious. (via ★interesting)

Read more posts on kottke.org about:
advertising   food   McDonald's   photography   restaurants   video

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