The Mac tax  AARON COHEN  ·  JUN 26 2012

According to the Wall Street Journal, Orbitz has determined that Mac users spend 30% more per night on lodging. Obviously, this is an opportunity for Orbitz to display more expensive hotel options to Mac users.

The Orbitz effort, which is in its early stages, demonstrates how tracking people's online activities can use even seemingly innocuous information--in this case, the fact that customers are visiting Orbitz.com from a Mac--to start predicting their tastes and spending habits.

Here's a fairly concise rundown of shady marketing tactics Orbitz has used in the past. (via @delfuego)

Read more posts on kottke.org about:
Apple   Orbitz   travel

this is kottke.org

   Front page
   About + contact
   Site archives

You can follow kottke.org on Twitter, Facebook, Tumblr, Feedly, or RSS.

Ad from The Deck

We Work Remotely

 

Enginehosting

Hosting provided EngineHosting