Bo Jackson 30 for 30  AARON COHEN  ·  OCT 01 2012

I missed this when it was announced in August, but there will be a third series of ESPN's 30 for 30 documentary films, and one scheduled to air in December will feature Bo Jackson.

A close look at the man and marketing campaign that shaped his legacy. Even without winning a Super Bowl or World Series, Bo redefined the role of the athlete in the pop cultural conversation. More than 20 years later, myths and legends still surround Bo Jackson, and his impossible feats still capture our collective imagination.

Good excuse to post this (again?):

(via @sportsguy33)

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