Tesla Model S wins 2013 Motor Trend Car of the Year NOV 13 2012
The 2013 Motor Trend Car of the Year is one of the quickest American four-doors ever built. It drives like a sports car, eager and agile and instantly responsive. But it's also as smoothly effortless as a Rolls-Royce, can carry almost as much stuff as a Chevy Equinox, and is more efficient than a Toyota Prius. Oh, and it'll sashay up to the valet at a luxury hotel like a supermodel working a Paris catwalk. By any measure, the Tesla Model S is a truly remarkable automobile, perhaps the most accomplished all-new luxury car since the original Lexus LS 400. That's why it's our 2013 Car of the Year.
The magazine went on to say that "the Tesla Model S is simply a damned good car you happen to plug in to refuel". This is how environmentally friendly products win, by being better than the less green products they replace.