While I don’t quite agree, I did enjoy reading Andy Kryza’s take on In-N-Out: In-N-Out Is Crushingly Disappointing.
This is your basic, salty, flat-grilled burger that you can get absolutely anywhere. If somebody gave me a blind taste-test between this and most other fast-food burgers, I might be able to distinguish In-N-Out, but it’s not guaranteed. It’s highly generic, as if culled together from a series of stock photos: bun, burger, watery lettuce, and a slice of tomato. Sure, you can get it Animal Style, but be honest: Animal Style sauce tastes like Whole Foods’ version of Big Mac sauce, except not as good.
And as Anil Dash said on Twitter:
it’s the best burger for people who eat a burger for the vegetables
They are in different leagues — an In-N-Out cheeseburger is $2.35 while a Shackburger goes for $5.29 — so a comparison is unfair, but in my mind, that extra $3 at the Shack buys you a lot of flavor. Still, as Kryza says, next time I’m in CA, I’m gonna get myself a burger at In-N-Out.