For a few weeks in 2006, people would ask me, “have you seen ‘The Show’? It’s the best thing ever,” and I would answer “Of course! I love it!” But I was talking about this:
It wasn’t until Ze Frank got a lengthy writeup in the New York Times (10,000 daily visitors!) that I realized they were talking about something else. And when I asked Kottke readers to nominate something to put in a time capsule for the World Wide Web, more people suggested Ze Frank’s The Show or episodes from it than they did anything else.
The Show helped establish some enduring conventions for videoblogging: direct address, quick cuts, slightly varied closeup angles, and a curious mix of oversharing, motivational speaking, political commentary, and nerdly zaniness, You never knew quite what you were going to get, but for that one year it ran, you knew you could get it every day.
If the earth was a sandwich We’d get along so well And we could feed everybody With a piece of ourselves
Ze brought The Show back for a short spell in 2012: “An Invocation for Beginnings” was a favorite video of a number of people who wrote in suggestions.
And for years now he’s helped run video at BuzzFeed — where a lot of The Show’s aesthetic can still be found, especially that relentless drive to figure out “what can I do to get people’s attention today?”
Future generations might take a minute to sort out the time-dependent references and figure out why these videos were so compelling. (They will also drop their jaws in wonder at just how old the computers from 2006 now look.) But that drive-for-attention/drive-for-connection part? I bet they’ll understand that part just fine.