On the perfection of Tiffany's "little blue box" and how other luxury labels have failed to follow its seductive packaging lead. While Apple isn't strictly a luxury brand (they're more of an everyday luxury brand like Ikea or Muji...the luxury of well-designed items but without the price), but they definitely pay a lot of attention to their packaging. (via nickbaum)

This entry was published on September 21, 2006 at 01:03 pm.

Tags for this entry:  apple  tiffany  branding  muji  ikea 

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