Queen of All Me Media Feb 24 2011
Dooce gets the NY Times Magazine treatment this weekend. More than anything, reading it made me nostalgic for a certain short period of time where people could write personal blogs intended to be read by more than just family and a few friends without worrying about money or a "personal brand". God, those were the (clearly unsustainable) days...here's the new reality:
Amy Oztan, who blogs at SelfishMom.com, is particularly transparent when it comes to her sponsors. She has a lot of them -- companies who pay her, in money or in product, to advertise on her site or to mention them. Oztan has an entire section explaining how she makes her money, including an extensive index of tabs she uses to alert readers to the economics of everything she writes. It starts with Level 1 -- "The product or service mentioned was provided to Amy free of charge (or at a considerable discount not available to the public)" -- and goes up to Level 13: "This is a sponsored post. Amy was compensated to write this post. While Amy's opinions in the post are authentic, talking points may have been suggested by the sponsor." In between these extremes are compensation for inserting links to a certain Web site, attending an event or administering a product giveaway. Which pretty much explains why, between daily witticisms, she so regularly describes how she offered Kleenex to the woman next to her at a conference or placed her HTC HD7 Windows phone on the tray table next to her when she lucked into an empty row on her last plane trip.