kottke.org posts about John Siracusa

How to be a geekJan 16 2014

John Siracusa shares how he became an Apple geek, an RC car geek, and a huge U2 geek.

You don't have to be a geek about everything in your life -- or anything, for that matter. But if geekdom is your goal, don't let anyone tell you it's unattainable. You don't have to be there "from the beginning" (whatever that means). You don't have to start when you're a kid. You don't need to be a member of a particular social class, race, sex, or gender.

Geekdom is not a club; it's a destination, open to anyone who wants to put in the time and effort to travel there. And if someone lacks the opportunity to get there, we geeks should help in any way we can. Take a new friend to a meetup or convention. Donate your old games, movies, comics, and toys. Be welcoming. Sharing your enthusiasm is part of being a geek.

Apple's halo carMar 21 2013

I really enjoyed this piece by John Siracusa about why Apple should continue to make a high-end personal computer (like the Mac Pro) even though it's not a big seller or hugely profitable. Basically, the Mac Pro is Apple's halo car:

In the automobile industry, there's what's known as a "halo car." Though you may not know the term, you surely know a few examples. The Corvette is GM's halo car. Chrysler has the Viper.

The vast, vast majority of people who buy a Chrysler car get something other than a Viper. The same goes for GM buyers and the Corvette. These cars are expensive to develop and maintain. Due to the low sales volumes, most halo cars do not make money for car makers. When Chrysler was recovering from bankruptcy in 2010, it considered selling the Viper product line.

But car companies continue to make halo cars in part because they are great cars, or at least have the potential to be great cars, and when a car company stops caring about making great cars, they lose their identity and credibility...with consumers, with employees, with investors, and with competitors. Halo cars are the difference between being a car company and being a company that sells cars.

Normally I'm not a big fan of advice like "do what big car companies do", but what Siracusa's piece demontrates is one of the things that's problematic about data: there are important things about business and success that you can't measure. And I would go so far as to say that these unmeasurables are the most important things, the stuff that makes or breaks a business or product or, hell, even a relationship, stuff that you just can't measure quantitatively, no matter how Big your Data is. (via df)

OS X Lion is outJul 20 2011

And as usual, the definitive review of any new version of OS X is John Siracusa's for Ars Technica. This time around, it runs 19 pages. If that's not to your liking, you can just download Lion right now from the Mac App Store for $30.

Two other misc Apple thoughts: 1) They appear to have discontinued the MacBook. There are Airs and Pros but no plain-old MacBooks. 2) Apple Inc, already among the largest companies in the world in terms of market cap, announced yesterday that the company's "revenue [is] up 82 percent and profits [are] up 125 percent" over the same quarter last year. That level of growth in such a big company...that's just astounding. And much of the revenue and profit are from products that didn't exist even five years ago...the iPad alone was a ~$5 billion business in Q3 (for comparison, Google had $9 billion in total revenues in Q2). If that's not unprecedented, it's damn close.

Tags related to John Siracusa:
business Apple

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