kottke.org posts about Joshua David Stein

Guy Fieri gets burnt in fiery reviewOct 24 2012

Joshua David Stein takes Guy Fieri deep in a biting review of the ridiculous fat-food huckster's new restaurant in Times Square.

It would be disingenuous to claim that Times Square represents anything but a regurgitation of the American dream, monetized, metastasized, made blindingly bright by light-emitting diodes and shoved back down the gullets of those souls unlucky enough to have mistakenly stumbled into the red zone, or worse, like moths to the incinerating flame, have actively sought it out. To deride Mr. Fieri for opening his restaurant there as if he'd taken a dump in the Louvre is silly. He pooped on a pile of bright shiny poop, Jeff Koonsian poop, Guy Debordian poop. But public defecation is still a crime in New York City (Health Code Section 153.09), and his offenses rest not in their location but in their very nature.

Mr. Fieri not only serves truly horrible-tasting food, an awkward origami of clashing aleatory flavors, but he serves this punishing food emulsified with a bombastic recasting of deep-fried American myth. Mr. Fieri's most egregious transgression isn't what he puts into his fellow citizens' stomachs, it's how the cynical slop interfaces with what he puts into their minds.

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