kottke.org posts about Pepsi Throwback

Huge Pepsi Throwback newsOct 12 2009

It's coming back around the holiday time.

Due to all the Throwback tweets, Facebook fan pages, videos, blog posts, pics & pleas, Pepsi Throwback is coming back!! Starting December 28th Pepsi and Mountain Dew Throwback will be available again for 8 weeks with the same formula and natural sugar, but this time with an even more rad vintage look!

An even more rad vintage look, you say? Rad!

Pepsi NaturalMar 05 2009

Ok, wait, stop the internet for a second. Last month, reports popped up on the web that Pepsi Throwback would be released in the US with real cane sugar in place of the hated HFCS. Now comes a report of a Pepsi Natural product also hitting the shelves in select cities...with sugar and in a glass bottle. Glass bottle! Here's a review:

While the regular version had a biting, acidic feel, the natural felt smoother and more mellow. The regular mouthfeel was inferior, being somewhat astringent. There was a grittiness on my tounge and teeth with the regular version that seemed absent with the other. Overall, the taste profile was very similar. I think that the natural version had hints of cognac, but even in the non-blind test the two drinks were difficult to distinguish. Later, a couple of my friends also used the adjective "smoother" when describing Pepsi Natural versus regular Pepsi.

It's like Pepsi Island has time-shifted back to 1974 and I couldn't be happier.

Sweet sweet sugared Pepsi ThrowbackFeb 17 2009

This is absolutely HUGE news. Wait, let's do this properly:

PEPSI WITH REAL SUGAR COMING TO USA!!!

If they were selling it in a glass bottle, I would have used 96 pt. type. But no matter...according to BevReview.com, Pepsi is introducing Pepsi Throwback (and Mountain Dew Throwback) in the United States around mid-April and instead of using high-fructose corn syrup, it will be sweetened with real cane sugar.

Pepsi Throwback

This is a big deal since mainstream soft drinks in the United States are sweetened with High Fructose Corn Syrup (HFCS). Typically, the only way to get soda from the "big guys" with real sugar is to import it (i.e., Mexican Coke) or wait till Passover (Kosher Coke, Kosher Pepsi).

I know why Pepsi and Coke don't want to permanently introduce sugared versions of their products -- it would take away from their main products' market share and it would mean admitting that the HFCS versions are inferior -- but I think they would do really well in the marketplace. I don't know how well the boutique sodas that use cane sugar (e.g. Jones, Whole Foods, etc.) are selling, but based on their availability in many more places than just a few years ago, I'd say they're doing pretty well.

Anyway, let the stockpiling begin! (via serious eats)

Update: It is true that outdated sugar import quotas would make the production of sugared Coke and Pepsi more expensive but some drinkers would gladly pay a little extra for a Pepsi or Coke Premium product made with "natural" ingredients. (thx, peter & jason)

Tags related to Pepsi Throwback:
food Pepsi

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