Tom Standage's upcoming book, which we have to unfairly wait until October for, is called Writing on the Wall: Social Media -- The First Two Thousand Years.
Papyrus rolls and Twitter have much in common: They were their generation's signature means of "instant" communication. Indeed, as Tom Standage reveals in his scintillating new book, social media is anything but a new phenomenon. From the papyrus letters that Cicero and other Roman statesmen used to exchange news across the Empire to the rise of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other, spontaneously and organically, down the centuries.
I kinda wish he would have called it The Victorian Internet 2: Electric Boogaloo. A couple of excerpts/adaptations from the book have already made it out into the world: social networking in 17th century English coffeehouses and how Martin Luther's message went viral.
One of my favorite books about technology is Tom Standage's The Victorian Internet, a history of the telegraph told through the lens/mirror of the Internet.
For many people, the Internet is the epitome of cutting-edge technology. But in the nineteenth century, the first online communications network was already in place -- the telegraph. And at the time, it was just as perplexing, controversial, and revolutionary as the Internet is today.
The Victorian Internet tells the story of the telegraph's creation and remarkable impact, and of the visionaries, oddballs, and eccentrics who pioneered it. With the invention of the telegraph, the world of communications was forever changed. The telegraph gave rise to creative business practices and new forms of crime. Romances blossomed over its wires. And attitudes toward everything from news gathering to war had to be completely rethought. The saga of the telegraph offers many parallels to that of the Internet in our own time, and is a remarkable episode in the history of technology.
Standage is currently at work on a book called Cicero's Web that draws similar parallels between contemporary online social media and things like Luther's 95 Theses and "the Facebook of the Tudor court". He recently posted an excerpt from the book about 17th century English coffeehouses.
Enthusiasm for coffeehouses was not universal, however, and some observers regarded them as a worrying development. They grumbled that Christians had taken to a Muslim drink instead of traditional English beer, and fretted that the livelihoods of tavern-keepers might be threatened. But most of all they lamented that coffeehouses were distracting people who ought to be doing useful work, rather than networking and sharing trivia with their acquaintances.
When coffee became popular in Oxford and the coffeehouses selling it began to multiply, the university authorities objected, fearing that coffeehouses were promoting idleness and diverting students from their studies. Anthony Wood, an Oxford antiquarian, was among those who denounced the enthusiasm for the new drink. "Why doth solid and serious learning decline, and few or none follow it now in the university?" he asked. "Answer: Because of coffee-houses, where they spend all their time."
Sounds familiar, no?
Tom Standage argues that civilization's best invention is writing.
It is not just one of the foundations of civilisation: it underpins the steady accumulation of intellectual achievement. By capturing ideas in physical form, it allows them to travel across space and time without distortion, and thus slip the bonds of human memory and oral transmission, not to mention the whims of tyrants and the vicissitudes of history.
This is a fascinating article from The Economist about how Lutheranism spread through 16th century social networks & media.
The media environment that Luther had shown himself so adept at managing had much in common with today's online ecosystem of blogs, social networks and discussion threads. It was a decentralised system whose participants took care of distribution, deciding collectively which messages to amplify through sharing and recommendation. Modern media theorists refer to participants in such systems as a "networked public", rather than an "audience", since they do more than just consume information. Luther would pass the text of a new pamphlet to a friendly printer (no money changed hands) and then wait for it to ripple through the network of printing centres across Germany.
Unlike larger books, which took weeks or months to produce, a pamphlet could be printed in a day or two. Copies of the initial edition, which cost about the same as a chicken, would first spread throughout the town where it was printed. Luther's sympathisers recommended it to their friends. Booksellers promoted it and itinerant colporteurs hawked it. Travelling merchants, traders and preachers would then carry copies to other towns, and if they sparked sufficient interest, local printers would quickly produce their own editions, in batches of 1,000 or so, in the hope of cashing in on the buzz. A popular pamphlet would thus spread quickly without its author's involvement.
And the bit on news ballads is especially interesting:
The news ballad, like the pamphlet, was a relatively new form of media. It set a poetic and often exaggerated description of contemporary events to a familiar tune so that it could be easily learned, sung and taught to others. News ballads were often "contrafacta" that deliberately mashed up a pious melody with secular or even profane lyrics. They were distributed in the form of printed lyric sheets, with a note to indicate which tune they should be sung to. Once learned they could spread even among the illiterate through the practice of communal singing.
Auto-tune the News anyone? And I thought this sounded an awful lot like Tom Standage (The Economist doesn't use bylines)...turns out this article was adapted from a chapter of his upcoming book on the history of social media.
Hmm, I missed this when it came out last year: An Edible History of Humanity by Tom Standage. Standage has a post on his blog with more information about the book.