Even Erik Spiekermann agrees that Helvetica is sometimes an appropriate choice.
In the past few weeks, I've seen several people mention the 50 Years of Helvetica exhibit at the MoMA along with some variation of "Woo! I might need to take a trip to New York to go see this!" You should know that this exhibit takes up just a small corner of the Architecture and Design Gallery on the 3rd floor...it's essentially a case and a handful of posters and other specimens. If you're in the museum already, definitely check it out, but you'll be disappointed if you make a special expensive trip just to see the Helvetica stuff.
NYC font fans rejoice...Helvetica (the movie) will be starting a run at the IFC Center on September 12. My short review of the film is here.
Exhibit on Helvetica (the font, not the film) opens tomorow at the MoMA and will be available for a good long time (until March 31, 2008). "Widely considered the official typeface of the twentieth century, Helvetica communicates with simple, well-proportioned letterforms that convey an aesthetic clarity that is at once universal, neutral, and undeniably modern."
Winners of the Helvetica haiku contest I pointed to a couple of weeks ago. My favorite of all the ones listed: "i shot the serif / left him there full of leading / yearning for kerning". Close second: "She misunderstood / When I said she was 'Grotesque' / Akzidenz happen". I am a sucker for puns.
Quick quiz: Is this text set in Arial or Helvetica? If you're struggling with that, check out How to Spot Arial. (thx, hubs)
@ the movies
Helvetica
Perhaps the highest praise I can offer for Helvetica comes courtesy of Meg, who was snickering on the way into the theater about going to see a movie about a font and exited saying, "that was great, now I want to be a designer!" The rest of the audience, mostly designers and type folks, loved it as well. But for the non-design folks, what's compelling about the movie is getting a glimpse of how designers think and work; that it's not just about making things look pretty. The modern world is awash in signage and symbols and words and for a lot of them, especially the corporate messages, there's a reason why they look the way they do. The story of Helvetica offers a partial key to decoding these messages.
Check out some clips from the film and the screenings schedule to find out when Helvetica will be showing in your area. Thanks to the fine folks at Veer for inviting me to the screening.
Helvetica, The Movie! "The film is studded with the stars of typography: Erik Spiekermann, Matthew Carter, Massimo Vignelli, Michael Bierut, Wim Crouwel, Hermann Zapf, Stefan Sagmeister, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset."
Helvetica vs. Arial. Two of the world's most popular typefaces battle it out for supremacy.
