kottke.org posts about motorola

The last blockbuster syndromeAug 07 2014

Using Motorola, Nokia, and Nintendo as examples, Tero Kuittinen explains how dominant tech companies are lulled into "a comfy trip to the grave" by huge but ultimately short-lived successes before new paradigms take over.

For years, Nintendo has believed it could reject smartphone and tablet apps, yet still flourish. The reason for this delusion is familiar -- it's the toxic Last Blockbuster Syndrome that doomed the consumer electronics divisions of Motorola in 2004 and Nokia in 2007. Often at the start of a massive trend shift in consumer electronics, dominant dinosaurs get one massive hit built on a nearly obsolete paradigm, and that allows them to be lulled into a comfy trip to the grave.

The best example from the past few years is when Motorola, Nokia, and RIM were flying high with their phone products when the iPhone came along and changed the game.

Nokia.com comes up first in aJun 19 2005

Nokia.com comes up first in a Google search for "motorola mobile phones". I suspect it's because Motorola's site isn't optimized for Google (lots of Flash, little text) and a difference in usage: it's "cell phones" in the US versus "mobile phones" in Europe (where Nokia is from).

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