kottke.org posts about ralphlauren

Lo HeadsFeb 12 2009

Rapper/producer 88-Keys is a Lo Head, an obsessive collector and wearer of Ralph Lauren Polo clothing and accessories. He's been wearing nothing but Polo every single day since 1993. This interview with rapper and Lo Head Rack-Lo functions as a sort of Lo Head manifesto.

A lot of street dudes have paved the way and paid a hefty price for all of you to even be able to rock Lo and all those other name brands as well. Other names like North Face, Benetton, Gucci, Spyder, Gortex, Louis Vutton and the list goes on - Lo-Life's did it all first. So let me school ya'll for a second. This Lo movement officially started in 1988. And even before 1988, the movement was in development. Have ya'll ever heard of Ralphies Kids or USA (United Shoplifters Association), that's the foundation right there. Those are basically the two crews that Rack-Lo united as Lo-Life's to form voltron on the Hip Hop world. And a lot of you dudes probably weren't even born then. So what the fuck are you really saying? So I'm just making it clear that if your going to rep that Lo shit and be apart of a fashion institution there's a certain way to do it. Word, it rules and laws to this shit. This aint no fly by night shit where u wake up one morning and decide to rock Lo like Kayne West did. That shit there is a fairy tale a lot of heads are living.

Kanye defended his status as a Lo Head in the song Barry Bonds from his Graduation album.

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