Memes are using human brains as their copying machinery. So we need to understand the way human beings work.
Up until very recently in the world of memes, humans did all the varying and selecting. We had machines that copied -- photocopiers, printing presses -- but only very recently do we have artificial machines that also produce the variations, for example (software that) mixes up ideas and produces an essay or neural networks that produce new music and do the selecting. There are machines that will choose which music you listen to. It's all shifting that way because evolution by natural selection is inevitable. There's a shift to the machines doing all of that.
When asked what the future will look like, she says, "it will look like humans are just a minor thing on this planet with masses (of) silicon-based machinery using us to drag stuff out of the ground to build more machines."