Bon Apetit and other high end food magazines expected to gain from Gourmet's demise 6 months ago, in both subscribers and advertising pages. In an amazing disappearing act, achievable only by the magazine industry, Gourmet's subscribers and advertisers have mostly disappeared.
Bon Appetit's circulation was forecast to bloom as it absorbed former readers of Gourmet, and other magazines began eyeing Gourmet's list of more than 900,000 subscribers...The Gourmet readership and ad base seem to have largely vanished.