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Helvetica The Perfume

posted by Jason Kottke Dec 05, 2013

Your font: Helvetica. Your smell: Helvetica The Perfume.

Helvetica Perfume

Helvetica has gone on to become arguably the most ubiquitous and widely used typeface in history.

It is in this spirit that we have created the ultimate Modernist perfume — a scent distilled down to only the purest and most essential elements to allow you, the content, to convey your message with the utmost clarity.

Air. Water. You.

2 oz. of distilled water. Precious bodily fluids, Mandrake.