Advertise here with Carbon Ads

This site is made possible by member support. ❤️

Big thanks to Arcustech for hosting the site and offering amazing tech support.

When you buy through links on kottke.org, I may earn an affiliate commission. Thanks for supporting the site!

kottke.org. home of fine hypertext products since 1998.

🍔  💀  📸  😭  🕳️  🤠  🎬  🥔

Posters as gateways to a more expansive world

While we’re on the world building topic, here’s another article on design within games, this one about the posters used in the upcoming Control and the Polish cyberpunk-horror game Observer.

Observer poster by Mateusz Lenart

Alongside various made up advertisements, brands, book covers and propaganda signs, posters are symbolic of a larger universe, helping to broaden and flesh out any fictional world. An incredible amount of effort is put into creating video game settings, and the poster is but one of many tiny details carefully designed to draw you deeper.

The designers for both games were able to research the vast number of posters of different periods and locations to inform their own creations.

“Posters were a great tool for us to build a story and establish the world design. In one way, they show how this future world is organised, the rules of it etc. but they also represent the protagonist’s various dilemmas,” Lenart explains.

Control poster by Jenna Seikkula

“If done right, [the posters] can help convey everything from small trivial details to the broader story arc. These aspects enrich and deepen the lore and the world.”

Observer glitch poster by Mateusz Lenart