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posted by Jason Kottke  ·  gift link

The Cute New Burger King Logo

I’d like to take a brief moment at the end of this weird and difficult week to appreciate this monogram that’s part of Burger King’s new brand identity.

Burger King monogram logo

B + K + burger = perfect. I hereby dub this new tiny logo “The Slider”. It was designed by Stephen Kelleher Studio; you can see some of their other “explorations” as they worked on refining the finished monogram. Reminds me of Sandwich’s excellent logo.