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kottke.org posts about John Pemberton

The Invention of Coca-Cola, Miracle Brain Tonic

Spurred by a near death experience in the Civil War (after sustaining a saber wound to the chest) and looking for a way to manage the resultant addiction to morphine, pharmacist Dr. John Pemberton invented the drink that would become the globally famous and lucrative fizzy drink, Coca-Cola. I’d heard bits and pieces of this story over the year โ€” it’s part of America’s consumerist mythology and therefore hard to ignore completely โ€” but had never really had the whole thing explained to me. (via open culture)