homeaboutarchivepodcastnewslettermembership!
aboutarchivepodcastmembership!
aboutarchivemembers!

kottke.org posts about Sunra Thompson

Fuck Everything, We’re Doing 32 Book Covers

posted by Jason Kottke   Oct 21, 2021

Eggers Every Cover 01

Eggers Every Cover 02

Eggers Every Cover 03

Eggers Every Cover 04

Eggers Every Cover 05

For his new book, The Every, Dave Eggers and art director Sunra Thompson are doing 32 separate covers, with more to come “in perpetuity”.

Never one to shy away from pushing boundaries, Eggers teamed up with art director Sunra Thompson for the project, who discovered that the dust jacket printer they were using could run several cover designs on one sheet of paper at once, providing the means to print dozens of different versions at the same time. Thompson decided to exploit this printing feature, enlisting a boatload of artists to design a completely new version of The Every cover.

The hardcover version of the book featuring the 32+ designs will only be available on the McSweeney’s website and in independent bookstores, which doesn’t seem to include Bookshop.org. Amazon, says Eggers, can go pound sand.

“I don’t like bullies,” Eggers wrote in an email. “Amazon has been kicking sand in the face of independent bookstores for decades now.”

The novel follows a former forest ranger and tech skeptic, Delaney Wells, as she tries to take down a dangerous monopoly from the inside: a company called The Every, formed when the world’s most powerful e-commerce site merged with the biggest social media company/search engine.

“One of the themes of the book is the power of monopolies to dictate our choices, so it seemed a good opportunity to push back a bit against the monopoly, Amazon, that currently rules the book world,” he said. “So we started looking into how feasible it would be to make the hardcover available only through independent bookstores. Turns out it is very, very hard.”