From a chapter cut from his book about Google, 25 media maxims from Ken Auletta.
2. Passion Wins
5. A Team Culture is Vital
6. Treat Engineers as Kings
15. Don't Think of The Web as Another Distribution Platform
19. Paradox: The Web Forges Both Niche and Large Communities
Profile by Ken Auletta of Walt Mossberg, the WSJ's technology columnist. It was interesting reading Mossberg's opinion of the Sprint/Samsung UpStage. A couple friends of mine were testing this phone before it came out and it was one of the most poorly designed technology products that I've ever held in my hand. Who knows if the iPhone will actually be worth a crap, but Steve Jobs must rub his hands together with glee when he sees his competitors come out with stuff like this. Mossberg was too easy on it. Auletta has previously profiled Barry Diller, Pointcast, Andy Grove, and Nathan Myhrvold for the New Yorker.
Ken Auletta explores the recent troubles at the NY Times in the New Yorker (interview with Auletta). As much as people complain about the liberal media, it's hard to imagine a conservative magazine running a similar story about, say, Fox News.
