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kottke.org posts about magazines

Still. Old. Friend.

The Morning News polls their (presumably) wired, urban, and young readership: which print magazines and newspapers do you still read? Me: The New Yorker, The NY Times on the weekend, and the occasional copy of Wired from the newsstand. Bound paper is still a wonderful high resolution medium for transmitting information.

Update: The literary crew at The Millions takes up the same question.


Raising prices and gaining readers

Feeling undervalued, some magazines are raising their prices and gaining both readership and revenue.

The Economist is leading the charge on expensive subscriptions, and its success is one reason publishers are rethinking their approaches. It is a news magazine with an extraordinarily high cover price — raised to $6.99 late last year — and subscription price, about $100 a year on average.

Even though The Economist is relatively expensive, its circulation has increased sharply in the last four years. Subscriptions are up 60 percent since 2004, and newsstand sales have risen 50 percent, according to the audit bureau.

I’m always amazed that something as great as The New Yorker can be had for a buck an issue when people routinely pay $4 for burnt coffee, $10 for crappy movies, and $12 for -tini drinks.


You keep using that word…

From a promotional email sent out by Wired Magazine:

For a limited-time, subscribe to WIRED and get the Mystery Issue guaranteed!* Edited by J.J. Abrams, co-creator of Lost and director of the new Star Trek movie, this issue is sure to be like no other.

*while supplies last

Guaranteed? Inconceivable! And speaking of that issue of Wired, be prepared to read a bunch about how it is going to save print media by moving the crossword from the games page into the entire rest of the magazine.

So, as Mr. Bevacqua wrote on his blog, he spent the next several days following the hidden clues he believed he’d found, using Morse code, alternative computer keyboard layouts and even electrician’s wiring codes to solve the covert brainteasers. Finally he was directed to a hidden Web site, from which he sent an e-mail message to a secret account. A short while later he learned that he was the first Wired reader to solve an extensive hidden puzzle embedded throughout the magazine.

(thx, lloyd)


Documentaries about advertising and Vogue at Sundance

I pulled out a couple of interesting-sounding documentaries from this preview of this year’s Sundance Film Festival. The first is Art & Copy, a documentary about advertising that seems well-timed on the heels of Mad Men.

Come to think of it, it’s amazing that nobody’s made a major documentary about the advertising business before. Are some phenomena just so powerful and ubiquitous we stop thinking about them? Now acclaimed doc-maker Doug Pray goes inside the ever-revolutionary world of post-’60s advertising, profiling such legendary figures as [Dan] Wieden (“Just do it”), Hal Riney (“It’s morning in America”) and Cliff Freeman (“Where’s the beef?”) and inquiring where the boundaries lie between art, salesmanship and brainwashing.

Somewhat related to that is The September Issue, which follows the creation of Vogue magazine’s September issue. You know, the one packed with hundreds of pages of advertising.

You-are-there documentarian R.J. Cutler (“The War Room,” etc.) takes us inside the creation of Vogue’s annual and enormous September issue, which possesses quasi-biblical status in the fashion world. Granted full access to editorial meetings, photo shoots and Fashion Week events by Vogue editor Anna Wintour, Cutler spent nine months at Vogue, documenting a monumental process that more closely resembles a political campaign or a sports team’s season than the publication of a single magazine.

And while not a documentary, there’s excitement and trepidation surrounding John Krasinski’s Brief Interviews with Hideous Men, a adaptation of a book by the same name by David Foster Wallace.


Google Book Search now does magazines

Google Book Search has added a few magazines to their repertoire.

Today, we’re announcing an initiative to help bring more magazine archives and current magazines online, partnering with publishers to begin digitizing millions of articles from titles as diverse as New York Magazine, Popular Mechanics, and Ebony.

At least I think it’s a few magazines…it might be thousands but there’s no way (that I can find) to view a list of magazines on offer.

Update: Spellbound and Thomas Gruber have lists of some of the magazines on offer.


Wired UK covers

Phil Gyford has posted scans of all the covers of Wired UK, a British version of Wired that existed from 1995 to 1997. I stayed at Phil’s flat once and marveled at this collection…it’s nice to see these online.

Update: Some old Wired Japan covers can be found here and here. (thx, anthony)


The New Yorker’s online Digital Reader, an evaluation

The Mind-Blowingly Wonderful: It’s every single page of every single issue of the New Yorker, from 1925 to the present, available online whenever you need it. No 9 DVDs needed. No plug-ins either, just a plain old web browser. And it’s free with your subscription. Sweet fancy licorice!

The Good: Individual issues are bookmarkable. Forward and back arrows work to flip pages. If you’re not a subscriber, you can sign up for four-issue trial or subscribe to just the digital version (~$40/year). At full zoom, the text is clear and easy to read. When an article doesn’t appear for free on the New Yorker site, you’re directed to the article in the Digital Reader. The DR is in beta and they’re soliciting feedback.

The Bad and Not-So-Bad: The Digital Reader works on the iPhone…more or less. It’s definitely not optimized for the phone and crashes often but works in a pinch. Some of the issues are missing…1962 and 1963 are largely AWOL. Issue archive always defaults to 2008, even while you’re browsing an issue from 1937. Keyword search doesn’t seem to work on older issues, i.e. most of the archive. There are a bunch of cool features that they could build on top of this thing: archive-wide search, compile/share lists of articles with other subscribers (i.e. make your own NYer mag from articles from back issues), keyword cross-referencing, etc.

The Ugly: Sadly, the actual reading interface is the worst part of the DR. The reader’s interaction with the app relies too much on the mouse…more shortcut keys are needed (zoom, shortcut to TOC, move to top of next column, next/prev issue, etc.). Flipping through the digital magazine is easy enough but reading cannot comfortably be done at the page-flipping size. But when you zoom in, you need to zoom back out before you can flip to the next page. Guess how long it takes until that gets completely annoying? (A: After precisely one page turn.) I’d also like the magazine to fill as much of my screen as it can but instead the size of the viewing window is constrained. Bascially, make the thing as big as the screen will allow and give the reader one button to push to keep reading.

Even more maddening: after a short time, you have to re-login. I don’t know if this is triggered by a period of inactivity or what, but it gets on all my nerves. (A “remember me” option that works across browser sessions would be welcome too.)

All-in-all, not enough attention was paid to the overall experience…it feels a bit like drinking fine wine from a sippy cup. That the Digital Reader exists is a great start but its shortcomings put too many roadblocks between the reader and her enjoyment of these great magazines, making the experience less wonderful than it could be. People *love* this magazine and the New Yorker should do everything it can to make people love reading it online.


How to make a New Yorker cover

Illustrator Bob Staake explains the process behind his cover on this week’s politically themed New Yorker, including rejected alternatives and a video progression of the finished design. Staake still uses a copy of Photoshop 3.0 on MacOS 7 to do his illustrations. That was a great version of Photoshop…I remember not wanting to switch myself. (via df)

Update: Staake uses OS X with MacOS 9 running in the background:

Let me clear up today’s rumor: I do NOT work in OS 7. I use OSX and run classic (9.0) in the background. Photoshop 3.0? Yes, STILL use that.


Best magazine covers of the year

Finalists for the 2008 magazine cover of the year competition. That Spitzer one always makes me laugh.


How a Wired article comes to be

Wired is keeping a blog that details the process of writing an upcoming story on, appropriately, writer/director Charlie Kaufman.

An almost-real-time, behind-the-scenes look at the assigning, writing, editing, and designing of a Wired feature. You can see more about the design process on Wired creative director Scott Dadich’s SPD blog, The Process. This is a one-time experiment, tied solely to the Charlie Kaufman profile scheduled to run in our November 08 issue.

We will post internal e-mails, audio, video, drafts, memos, and layouts. We reserve the right to edit our posts, out of sympathy for the reader or to protect our relationships with our sources. We will not post emails with sources or reproduce communications that take place outside of Wired.

Reading through, I’m not sure I want to know how the sausage is made. With the well-established processes and tropes that magazines follow in publishing each and ever month, stuff like this has a tendency to come off as cynical and overly mechanical (e.g. the piece is already mostly written…they just need Kaufman to fill in the details). I also keep thinking…what if Kaufman reads this before his interviews take place? Is it better or worse for the finished piece that he knows their whole angle going in? (via snarkmarket)

Update: Clarification from Jason Tanz (the author of the Kaufman piece) at Wired…most of the interviews with Kaufman have already been conducted and a rough draft of the story has been completed. They wanted to be at least this far along before they posted any of these materials so as to avoid complications with the interview process. Tanz says that they hope to be “pretty close to real time [on the storyboard blog] by the end of next week”.


Mygazines

You can read scans of all sorts of magazines for free at Mygazines. The scans are uploaded by other users of the site. Magazine publishers are understandably upset. I liked this bit from the press release announcing the site:

The mygazines concept is simple, essentially it allows its members to share magazines in the same manner a doctors’ office, law firm, libraries, and hair salons would with their clients every day.

(via waxy)


no caps for vanity fair

Influenced by Modern design trends in Europe, Vanity Fair in 1929 got rid of all capital letters in their headlines. A few months later, the capital letters were reinstated and the design change was accompanied by a letter from the editor called “A Note on Typography”, reprinted in full on Design Observer.

The eye and the mind can adapt themselves to new forms with surprising ease. An innovation stands out at first like a sore thumb but before it has passed its infancy it has become invisible to the conscious eye. The unconscious eye, however, is another matter. It is vaguely dulled by the stale and hackneyed, it is antagonized by the tasteless and inept, and it is completely stopped by the involved and illegible. The unconscious eye is a remorseless critic of all art forms, it awards the final fame and final oblivion.


E-ink magazine cover

The September 2008 issue of Esquire magazine will feature an e-ink cover.

“This is really the 1.0 version,” said Kevin O’Malley, Esquire’s publisher. “Imagine when the consumer walks by a newsstand and sees that it is alive.”

I am not looking forward to a living newsstand…imagine Times Square writ small. The cover will come with a small battery that will power the display for only 90 days.


Clever New York magazine cover

I love this clever New York magazine cover design from 1969…a photo of a too tall mayoral candidate is cropped just below the chin.


2600 book

2600, the hacker’s quarterly magazine, is publishing a best-of book compiling their most interesting and controversial articles.

Since its introduction in January of 1984, 2600 has been a unique source of information for readers with a strong sense of curiosity and an affinity for technology. The articles in 2600 have been consistently fascinating and frequently controversial. Over the past couple of decades the magazine has evolved from three sheets of loose-leaf paper stuffed into an envelope (readers “subscribed” by responding to a notice on a popular BBS frequented by hackers and sending in a SASE) to a professionally produced quarterly magazine. At the same time, the creators’ anticipated audience of “a few dozen people tied together in a closely knit circle of conspiracy and mischief” grew to a global audience of tens of thousands of subscribers.

Only 888 pages. (via bb)


Harper’s mashups

Jezebel’s 2008 Harper’s/Harper’s Bazaar mashup, I’d like you to meet Andrew Hearst’s 2005 Harper’s/US Weekly mashup.


Princeton Architectural Press is offering a most

Princeton Architectural Press is offering a most unusual publication called Materials Monthly. Each month or so, a small box arrives on your doorstep containing not just a printed magazine about architecturally interesting materials but samples of the materials themselves, including fabric swatches, tiles, wallpaper, glass, and steel. Dan Hill recently received his issue and has a nice review and unboxing.


This is a surprisingly effective idea: using

This is a surprisingly effective idea: using a Google Maps zoomable, scrollable interface to read magazines. (via information aesthetics)


Our collective recent history, online

In past few years, several prominent US magazines and newspapers have begun to offer their extensive archives online and on DVD. In some cases, this includes material dating back to the 1850s. Collectively it is an incredible record of recent human history, the ideas, people, and events that have shaped our country and world as recorded by writers, photographers, editors, illustrators, advertisers, and designers who lived through those times. Here are some of most notable of those archives:

Harper’s Magazine offers their entire archive online, from 1850 to 2008. Most of it is only available to the magazine’s subscribers. Associate editor Paul Ford talks about how Harper’s archive came to be.

The NY Times provides their entire archive online, most of it for free. Most of the stories from 1923 to 1986 are available for a small fee. The Times briefly launched an interface for browsing their archive called TimesMachine but withdrew it soon after launch.

Time Magazine has their entire archive online for free, from 1923 to the present.

Sports Illustrated has all their issues online for free, dating back to 1954.

The Atlantic Monthly offers all their articles since Nov 1995 and a growing number from their archive dating back to 1857 for free. For a small fee, most of the rest of their articles are available as well, although those from Jan 1964 - Sept 1992 are not.

The Washington Post has archives going back to 1877. Looks like most of it is for pay.

The New Yorker has free archives on their site going back to 2001, although only some of the articles are included. All of their articles, dating back to 1925, are available on The Complete New Yorker DVD set for $40.

Rolling Stone offers some of their archive online but the entire archive (from 1967 to 2007) is available as a 4-DVD set for $79.

Mad Magazine released a 2-DVD set of every issue of the magazine from 1952-2006.

And more to come…old media is slowly figuring out that more content equals more traffic, sometimes much more traffic.

Update: Nature has their entire archive online, dating back to 1869. (thx, gavin)


Only three men have ever graced the

Only three men have ever graced the cover of American Vogue. LeBron James is on the cover this month with Gisele Bundchen…see if you can guess the other two before you click through.


A look at the New Yorker magazine

A look at the New Yorker magazine from the 1930s and 40s: the covers, the writers, the advertising, etc.


Scott King: How I’d Sink American Vogue.

Scott King: How I’d Sink American Vogue. His approach would include stories like “How To Dress Angry”, “635 Poor People Upside Down!”, and “Karl Lagerfeld Discusses Various Cancers”, as well as a 14-page advertisement-free issue.


Last week, Rex Sorgatz reviewed the 15-year-old

Last week, Rex Sorgatz reviewed the 15-year-old first issue of Wired; lo and behold, Wired founding editor Louis Rossetto sent him a lengthy response that’s a whole lot more interesting than the original review (sorry, Rex).

This beta was a full-on 120 page prototype, with actual stories re-purposed from other places, actual art, actual ads (someone quipped that it was the ultimate editor’s wet dream to be able to pick their own ads), and then all the sections and pacing that was to go into the actual magazine. The cover was lifted from McLuhan’s The Medium is the Massage; it was the startling black and white image of a guy’s head with a big ear where his eyes should have been. The whole thing got printed and laminated in a copy shop in Berkeley that had just got a new Kodak color copier and rip. Jane, Eugene, and I went in when the shop closed on Friday evening and worked round the clock through the weekend. Took 45 minutes to print out one color page! We emerged Monday morning with the prototype, which we had spiral-bound in a shop in South San Francisco, before we boarded a plane for Amsterdam to present it to Origin’s founder and CEO Eckart Wintzen, to see if he would approve the concept, agree to advertise in the magazine, and then give us the advance we crucially needed to keep the project alive.


Emigre is posting some essays from the

Emigre is posting some essays from the back issues of its dearly departed magazine.


The Atlantic Monthly tore down the paywall

The Atlantic Monthly tore down the paywall on its web site today:

Beginning today, TheAtlantic.com is dropping its subscriber registration requirement and making the site free to all visitors.

Now, in addition to such offerings as blogs, author dispatches, slideshows, interviews, and videos, readers can also browse issues going back to 1995, along with hundreds of articles dating as far back as 1857, the year The Atlantic was founded.

Update: Still no RSS though. Bollocks.


Facebookazine

A yet-to-be-released Facebook magazine/book hybrid “will be bought by Facebook experts and novices alike, as it covers everything from a step by step guide to getting started through to smart security tips.” Presumably, the bookazine will include tips for responding to zombie pokes of your friend’s friends’ favorite nonprofit topless $1 gift wall petition.

The effect of ditching my Facebook account last week didn’t register as much as it may have for some (sorry about that, my nine Facebook friends with whom I never otherwise communicate), but it’s been interesting to see the current backlash manifest itself. Deleting your Facebook is the new Facebook. (via hysterical paroxysm)


The American Society of Magazine Editors picks

The American Society of Magazine Editors picks their magazine favorite covers of 2007.


USPS Undoes 200 Years of Democracy?

Interesting piece in Mother Jones about the new rate hikes for periodicals passed this year. According to the article, weekly publications like The Nation and The National Review will face up to $500,000 a year in additional delivery costs. This is the sort of small, seemingly-trivial change that makes this past week’s discussions here at kottke.org so urgent: when you look at how rapidly—and sometimes silently—things are changing, you really do need to step back sometimes and ask, “Have we really thought this through? Are we acting, and doing so urgently enough?” How significant is this rate hike? Try this:

Since the 1970s, all classes of mail have been required to cover the costs associated with their delivery, what’s called attributable cost. But periodicals, as a class, get favorable treatment: They don’t pay overhead, meaning that they don’t foot the bill for the Postal Service’s infrastructure, employees, and so on.

That’s a tradition that goes back to the origins of the nation. The founding fathers saw the press as the lifeblood of democracy—only informed voters could compose a true democracy, they believed—and thus created a postal system that gave favorable rates to small periodicals. (George Washington actually supported mailing newspapers for free.) For 200 years, small periodicals and journals of opinion were given special treatment.


Brijit

A nice write-up in The Washington Post yesterday about Brijit, a start-up that hopes to make finding good magazine articles an easier task by creating a site that posts abstracts and ratings:

Brijit, Brosowsky said, aims to be “everyone’s best-read friend.”

Now on Brijit are summations of articles in current issues of GQ, Wired, Mother Jones, ESPN the Magazine, the Economist, Smithsonian and more than 50 other magazines. Even if you never read the entire article, just scanning Brijit could make you the smartest person at your next cocktail party.

Call me ‘mildly interested.’ It’s not a bad idea. And I agree with David Foster Wallace’s great opening essay in this year’s Best American Essays, & also with Jason’s reaction to it: namely, that we need editors a lot more than we think & now more than ever.

But, between the actual magazines and the individual styles, tastes, and voices of the blogs and group blogs that I already read to find what I’ve missed, where’s room for Brijit? Maybe Brijit will reach critical mass and become a single-stop clearing-house for bloggers with more specialized tastes? One thing they’ll have to do for certain is expand their currently-limited scope: if you look at their source list, a large number of the journals and magazines from which this year’s crop of Best American Essays came are missing—including many that do post their content online & without a paywall.


A subjective list — is there any

A subjective list — is there any other kind? — of the top 10 issues of McSweeney’s magazine.