Name Sans

Name Sans is a typeface based on the tile mosaic lettering found in NYC subway stations.

The architects and craftworkers who designed & laid these tiles used a letter construction that was part geometric and part grotesque, with typographic optical corrections often either exaggerated or totally missing. Name Sans interprets these ideas into an extensive type system that is at once anonymous and full of personality, useful for everything from branding to wayfinding to digital interfaces.

Lovely. I like this a lot.

• design
• NYC
• subways
• typography