Unlike the BBC and Salon, many media companies are not providing public RSS feeds of their headlines. For the news-hungry armed with RSS readers, this is not so good. I suspect the reasons are many but largely financial: “when we make our content available via this channel, where’s the money coming from?”
There are a number of potential solutions, but one of the easiest (which I have yet to see) would be embedding text ads into RSS feeds like so:
<title>Today’s news is sponsored by Jaguar:</title>
<description>The Jaguar S-TYPE. Dramatic, flowing lines. Inspiring to look at. Thrilling to drive. With power that reaches awesome heights in the 390-horsepower supercharged.</description>
<title>2 Americans Awarded Nobel for Economics</title>
<description>Two Americans have won this year’s Nobel Memorial Prize in Economic Sciences for trying to explain idiosyncrasies in people’s ways of making decisions research that occupies the nexus of psychology and economics…</description>
For sites like Obscure Store that survive on tipjar donations, the first item could be a mention of that with the appropriate link to PayPal or Amazon’s Honor System.
Is anyone out there doing this already?
This thread is closed to new comments. Thanks to everyone who responded.