Four-star chef Eric Ripert checked out the burgers at McDonald's and Burger King to use as a pattern for a burger at his new D.C. restaurant. Part of what he learned is proportion is everything.
Just looking at the basic burgers at each of these chains -- particularly the Big Mac -- showed me a couple of very key things: First of all, the burgers are a perfect size. You can grab them in both hands, and they're never too tall or too wide to hold on to. And the toppings are the perfect size, too -- all to scale, including the thickness of the tomatoes, the amount of lettuce, etc. In terms of the actual flavors, they taste okay, but you can count on them to be consistent; you always know what you're going to get.
Ripert's findings dovetail quite nicely with my theory of sandwichcraft.
Here it is, the awful truth. After sampling In-N-Out Burger twice this past weekend (a cheeseburger with raw onion and, 4 days later, a Double Double w/ no onions) and having had several Shack Burgers this year (my most recent one was a couple of weeks ago), an adequate comparison between the two can be made. The verdict?
The Shake Shack burger wins in a landslide. It's more flavorful, features a better balance of ingredients, and a yummier bun. On the french fries front, In-N-Out's fresh-cut fries get the nod.
Courtesy of Mena, something to keep in mind: a cheeseburger at In-N-Out is $1.85 while a similarly appointed Shack Burger is $4.38, almost 2.5 times as much. SS french fries are nearly twice the price of In-N-Out fries. The burger comparison is an unfair one because, despite its location and style, Shake Shack is a restaurant and In-N-Out is a fast food joint. That the burgers are even close enough to compare -- and make no mistake, I still love the In-N-Out burger -- says a great deal about In-N-Out.