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Cooper’s new logo off-kilter

posted by Jason Kottke   Apr 10, 2003

Cooper's new logoSometime in the recent past, well-regarded design firm Cooper redesigned their web site and logo. I like the new site, but there’s something odd about the logo. It comes off as uneven somehow. The “c” seems out of place next to the smooth “o”s and “p”, and the way the bar in the “e” leads right into the upward curve of the “r” makes the whole thing look like it’s about to takeoff.